Full Job Description
Join Our Team as a Digital Content Strategist at Amazon in Baton Rouge, LA!
Are you a creative thinker with a passion for digital content? Do you thrive in fast-paced environments and want to be at the forefront of shaping online consumer experiences? If so, Amazon is looking for a visionary Digital Content Strategist to join our dynamic team in Baton Rouge, Louisiana! As one of the global leaders in e-commerce and technology, Amazon values innovative minds who can enhance our online presence and drive customer engagement through functionally compelling content. Join us and help to elevate our brand through effective digital storytelling!
About Amazon
Amazon is not just a leading e-commerce platform; we are a technology company that continually strives to enhance the customer experience through innovative solutions and state-of-the-art functionality. Our ethos revolves around customer-centric thinking, and our mission is to be Earth’s most customer-centric company. We believe in making customers' lives easier and faster through relentless innovation, and we are looking for someone to join us on this exciting journey!
Position Summary
As our Digital Content Strategist, you will be responsible for developing, implementing, and optimizing our digital content strategy across various platforms. This role requires a unique blend of creativity, analytical thinking, and project management skills.
Key Responsibilities
- Design and implement engaging content strategies that support business objectives, enhance brand awareness, and drive online sales.
- Collaborate with cross-functional teams including marketing, product, and design to ensure content aligns with brand voice and strategy.
- Conduct thorough market research to identify new trends, audience preferences, and competitive insights.
- Optimize all digital content for SEO to improve organic search visibility and enhance user engagement.
- Analyze content performance using data-driven methodologies to continually inform strategies and improve content effectiveness.
- Manage content calendars to ensure timely publication and distribution across various digital channels.
- Facilitate and participate in brainstorming sessions to gather ideas from team members and external contributors.
- Create and maintain content governance guidelines that ensure consistency and quality of all digital content.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- At least 3-5 years of professional experience as a digital content strategist or similar role.
- Proven experience in developing and executing successful content marketing strategies.
- Strong understanding of web analytics tools (e.g., Google Analytics) and SEO best practices.
- Exceptional writing skills with a keen eye for detail and a strong grasp of grammar and style.
- Experience with content management systems (CMS) and marketing automation tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication, organizational, and time management skills.
- A passion for technology and staying up-to-date on industry trends.
What We Offer
At Amazon, we pride ourselves on our workplace culture and our commitment to our employees. We offer competitive salaries and a comprehensive benefits package, including:
- Health, dental, and vision insurance.
- 401(k) with company match.
- Generous Paid Time Off (PTO) policy.
- Employee discounts and offers across various Amazon products and services.
- Comprehensive professional development and training programs.
- Relocation assistance for eligible candidates.
Why Baton Rouge?
Baton Rouge, the capital of Louisiana, is a vibrant city known for its rich history, cultural diversity, and friendly atmosphere. Living and working here will give you access to:
- Rich culinary experiences with a blend of Cajun and Creole flavors.
- A thriving art scene, with numerous music festivals and theatres.
- Access to beautiful parks, outdoor activities, and recreational options.
- A growing tech scene attracting new businesses and opportunities.
Join Amazon Today!
Are you ready to take your career to the next level and make an impact as our next Digital Content Strategist in Baton Rouge? By joining us, you will become part of a dedicated team that values collaboration, ingenuity, and customer-centric thinking to define the future of digital content. We can’t wait to meet you!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.